Nui-Dori or more commonly known as ToyTravel is sweeping the world off its feet. Partnering with the much-loved Rilakkuma, Canon joins the bandwagon by encouraging users to artistically incorporate the ToyTravel trend in their photos and at the same time, inspire creativity among social media users. To kick things off, users can now have Rilakkuma as their next travelling companion with Canon's special edition EOS M10 box set, bundled with a limited edition 24cm Rilakkuma plush toy!
Rilakkuma is relaxing in the beach hehe
ToyTravel is the art of photography where toys imitate life. It's common for social media users to inject creativity and fun into their everyday adventures with a preferred animated object- from a figurine in a bowl of cereal, to a stuffed toy strapped into an airline seat; the possibilities are endless. Now with the Canon EOS M10, they are empowered to share stories of their travels and adventures through high quality photos.
Combining Rilakkuma, a popular character, with Canon EOS M10, the lightweight camera in the compact series, Canon hopes to bring Toy Travel to every fun-loving social media user and photographer out there and make their next travel adventure a more memorable one. With the sleek and chic EOS M10, users will be able to capture superior quality photos and videos for sharing on social media platforms.
I could bring you anywhere, Rilakkuma!
My favourite travel companion =)
And surprise! surprise!
A life sized Rilakkuma greeted us *_*
Can't help it! But Rilakkuma seems reluctant haha
Another huge Rilakkuma teddy <3
The EOS M10 is the newest addition to Canon's EOS M range of high performance mirrorless interchangeable-lens cameras, As the most compact and lightweight in the series, EOS M10 is the perfect camera to bring along on all types of adventures! With its large 18.0 megapixel APS-C sensor and fast Hybrid CMOS AF II system, users can now capture excellent quality photos of spontaneous moments with no more missed opportunities.
Designed for perfect selfies, the Self Potrait mode features a one-touch beautification shortcut that offers a kin smoothing effect. Its Wi-Fi feature also allows seamless sharing on multiple social media platforms.
Selfie taken with EOS M10. So easy to selfie! Just one touch and a beautiful picture is taken.
Together with the introduction of the new EOS M10 Rilakkuma box set, Canon has also launched a ToyTravel photo challenge, Participants are required to incorporate different contest themes into their photos and the winner of each theme stands to win an EOS M10 kit (EF-M15-45mm) along with a 24cm Rilakkuma plush toy.
To join, simply:
1. Follow @CanonAsia on Instagram or Canon Imaging Asia on Facebook.
2. Take a picture according to the theme using your favourite toy with the hashtags #EOSM10Rilakkuma and #toytravel, post them on your Facebook/Instagram profiles
3. Remember to set your profile/post to public
4. There will be a total of three themes for this contest and you will have one month to capture the perfect ToyTravel photo for each theme.
The first theme was announced on 6th June 2016 and the first winner will be revealed at the end of the month. For more details, please visit https://snapshot.canon-asia.com/toytravel
Get your Canon EOS M10 box set today and and you get to bring home a limited edition Rilakkuma plush toy with you <3
Thank you The Butterfly Project for inviting to this cute event with Rilakkuma and bring out the inner child in me hehe <3
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